Little Cubs Boutique was born from real life tired mornings, overflowing nappy bags, toddler emotions, and watching just how fast little ones grow.

I’m Josie, a mum to two little cubs, creating thoughtfully chosen clothing, accessories, and everyday essentials that are soft, timeless, and made for real family life.

From playdates and messy hands to outings and cuddles at the end of long days, our pieces are designed to be worn, loved, and lived in.

Alongside our boutique styles, we also create practical solutions like Potty Pals designed from lived experience to make parenting on the go a little easier.

Little Cubs Boutique is for real families, real moments, and products that feel good to use and good to gift.

Thank you so much for being here.

Josie & her Little Cubs 🤍